Search and Shopping
Keyword and feed strategy, campaign structure, match types and negatives, bidding and budget control, with the search-term reports read every week.
Google Ads agency for brands with demand to capture.
Search, Shopping, Performance Max and Demand Gen campaigns built around your unit economics, with the measurement to tell what is working. One senior point of contact, from the first call to the weekly numbers.
Google AdsWhat our Google Ads agency covers
Performance Max and Demand Gen
Asset groups, audience signals and the guardrails that keep automated campaigns focused on new customers, with existing buyers excluded.
Tracking and measurement
Conversion actions, consent mode, GA4 and, where it matters, offline conversions from your CRM, so Google optimises towards revenue and qualified leads.
Reporting and reviews
A weekly note on what moved and why, and a monthly review of what we learned and what comes next.
Who it is for
Brands selling online
Shopping and Performance Max for catalogues, branded and non-branded search, and the structure to keep margins visible as spend grows.
Businesses that buy leads
Search campaigns on high-intent queries, call and form tracking, and lead quality fed back from your sales team so bids follow real value.
Results
Results across Meta and Google
How we work
- 01
Audit
Week one: account structure, conversion tracking, search terms and asset quality, reviewed in detail. You get the full picture, whether or not we end up working together.
- 02
Launch
The first weeks: restructure what needs it, fix the tracking, and get the first campaigns live with clear success criteria.
- 03
Scale
Every week after that: continuous optimisation, new assets and queries tested on a steady cadence, a weekly performance note, and a monthly review.
Reviews
Clients, in their words.
"Working with TBD has been a game-changer for Barney Bed. Their expertise in Meta and Google ads helped us refine our advertising strategy."
Morgan Drew, Cofounder, Barney Bed"I worked with TBD on Tyro's campaigns. They were very knowledgeable about marketing strategy as a whole and how advertising played a major part in that."
Colin Williamson, Head of Digital Marketing, Tyro PaymentsFAQ
Fair questions about Google Ads management
What budget do we need to start on Google?+
It depends on the search volume in your category and on your margins. The audit tells you what a realistic starting budget looks like; as a rule we work with brands investing from about EUR 5,000 a month across their paid channels.
How does pricing work?+
A monthly base fee plus a small percentage of ad spend, with the figures shared on the intro call. The base covers senior, day-to-day management of your accounts whatever the month looks like.
Do you produce the ads?+
Text ads for Search are part of campaign management. For Performance Max and Demand Gen, we handle the creative strategy and write the briefs; your designers and creators produce the images and videos, and we feed the results back into the next brief.
Can you run Google Ads and Meta Ads together?+
Yes, and for many brands that is the right setup: Meta creates demand, search captures it. We run both from one plan, with one budget view and one weekly note.
How soon do we see results?+
The audit lands within the first week and the first campaigns go live within the first weeks. Search campaigns show readable data within days; Performance Max needs a few weeks of conversions before we judge it.
Who owns the ad account and the data?+
You do. The Business Manager, ad accounts, pixel, audiences, creatives and history stay in your environment. We work with the access we need and document what we change, so everything stays yours and readable, whatever happens next.
Who runs our account?+
Jeremy Chaker, founder of To Better Digital, with more than ten years in paid media. The person you meet on the first call is the person who runs your campaigns.
Ready for better?
A free senior audit of your Google Ads account. The full picture, whether or not we work together.