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We scale brands
with paid media.

Driving growth for ambitious brands through paid advertising, performance creative and growth strategy.

Meta AdsGoogle Ads
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Years in paid media
10+
Clients served
500+
Budgets managed
$100M+

Brands we scale

OcusTyro PaymentsYellowpopDeferitSquareBarney BedKlubLes Programmes NeufsDubai Immo

Ambitious brands trust To Better Digital

What we do

Paid media, built to perform.

01

Paid Advertising

Full-funnel campaigns across Meta and Google, engineered to lower acquisition costs while scaling spend. Account structure, audience strategy, bidding and budget management.

Meta Ads / Google Ads / Full-funnel strategy

02

Performance Creative

Creative strategy built for the feed: concepts, angles and iterations informed by what your account data says. We write the briefs, your designers and creators produce the assets, and a steady testing cadence finds the next winners.

Creative strategy / Ad concepts & angles / Creative briefs

03

Growth Strategy

The thinking above the campaigns: unit economics, channel mix, landing pages and measurement. We work alongside your team as a growth partner, with the full picture in view.

Marketing strategy / Funnel & CRO / Measurement

Results

Paid advertising results, not promises.

Marketplace / Contractor acquisition

6x

higher conversion rate

Funnel audit, tracking rebuild and a complete Meta restructure to scale contractor signups for a global photography marketplace.

  • Conversion rate up 6x within the first 8 weeks
  • Introduced video ads to the account for the first time
  • Full funnel review with sharper optimisation and tracking

Meta Ads / Tracking & attribution / Funnel & CRO

FinTech / Payments

To IPO

the full growth journey

Paid media strategy and execution through every growth stage of a payments scale-up, all the way to its public listing.

  • Signup volume scaled 2x while CAC dropped from $250 to $170
  • Budgets grew quarter over quarter for 12 months
  • Meta and Google Ads supported the journey to public listing

Meta Ads / Google Ads / Growth strategy

Real estate / Lead generation

+250%

lead volume in 9 months

Lead generation scaled sustainably for a property platform, month after month, not a one-month spike.

  • Lead volume up 250% in 9 months
  • Ad budget scaled 2x
  • Funnel improved: form reworked, attribution moved to SQLs instead of raw leads

Meta Ads / Landing pages / Measurement

E-commerce / D2C home & living

3.4x

blended ROAS, up from 1.8

Creative-led scaling for a D2C brand: new angles tested weekly, winners scaled, fatigued ads killed fast.

  • Blended ROAS up from 1.8 to 3.4 in 4 months
  • 20+ new creative variations tested monthly
  • Developed an influencer strategy with whitelisting and partnership ads

Meta Ads / Performance creative / UGC direction

Reviews

Clients, in their words.

"Working with TBD has been a game-changer for Barney Bed. Their expertise in Meta and Google ads helped us refine our advertising strategy."
Morgan Drew, Cofounder, Barney Bed
"To Better Digital has been incredible for Les Programmes Neufs. They've helped us scale our leads significantly while keeping our cost per lead efficient."
Alexandre Boublil, Founder, Les Programmes Neufs
"The TBD team possesses strong marketing knowledge, particularly in the US, AU and EU markets."
Jonty Hirsowitz, CEO & Cofounder, Deferit
"I worked with TBD on Tyro's campaigns. They were very knowledgeable about marketing strategy as a whole and how advertising played a major part in that."
Colin Williamson, Head of Digital Marketing, Tyro Payments

FAQ

Fair questions for a paid media agency.

How does pricing work?+

Our pricing combines a base fee with a small percentage of ad spend. The base covers senior, day-to-day management of your accounts whatever the month looks like.

Who works on our account?+

Jeremy Chaker, founder of To Better Digital, with more than ten years in paid media. The person you meet on the first call is the person who runs your campaigns.

Is TBD a fit for our business?+

We keep our client roster deliberately small and only take on brands that match our ideal profile: strong product-market fit, operations that can absorb growth, and a genuine ambition to scale, whatever the current revenue or ad spend. Some of our clients invest six to seven figures a month in paid social; others are earlier on that curve but show clear potential. The quickest way to find out is a short intro call, where we learn about your brand and see whether this is a long-term fit for both sides.

How fast do we start?+

The audit lands within the first week: account structure, tracking, funnel and creative. You get the full picture, whether or not we end up working together.

Ready for better?

A free senior audit of your paid accounts. The full picture, whether or not we work together.

Apply for a consultation