Client: Ocus

Industry: On-Demand Photography

Services Provided: Paid Social Advertising

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Challenge‍

Ocus, a global marketplace connecting brands with freelance photographers, needed to rapidly grow its community of independent contractors at minimal acquisition cost. The goal was to fulfill high-volume, on-demand shoots for major clients like Uber Eats, DoorDash, and Glovo.

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Objective

The main objective was to build and scale a robust network of professional photographers capable of accepting missions worldwide, ensuring reliable, high-quality content delivery for food delivery and hospitality platforms.

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Approach

Funnel Audit: Conducted an in-depth audit of Ocus’s user acquisition funnel to identify major drop-off points.

Analytics Implementation: Strengthened tracking and analytics to measure each step of the contractor sign-up journey.

Campaign Strategy: Redesigned Meta Ads campaigns by changing objective types, improving targeting, and reworking budget allocation for optimal performance.‍

Creative Support: Provided strategic guidance to Ocus’s marketing team to refresh ad creatives, ensuring they resonated better with freelance photographers in target regions.

Testing & Scaling: Piloted the new approach in a few key markets, rapidly iterating based on performance insights.

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Conclusion

Conversion Rate Multiplied by 6: Within weeks, the improved funnel and campaign structure increased conversion rates by six times.

Lower Cost Per Acquisition: Achieved significant cost efficiencies by optimizing audiences and creative strategy.

Scalable Model: Created a blueprint to expand the strategy into additional markets to grow Ocus’s contractor base sustainably.

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